Last week I presented to 200 doctors at Google HQ in London on Niching the Fuck down

It’s the biggest power move any doctor can take when amplifying their visibility, influence and income.

Plus the one that doctors are too scared to make - worries about pigeon holing themselves.

My answer:

Who would you prefer to see if you had a specific Gynae problem?

A GP or a Gynaecologist?

The latter, right? Because they deal with the problem you have at depth way more than a GP.

There’s fewer Gynaecologists than GPs.

Therefore they have much higher value and demand for those with specific problems.

Same goes for niching. If you have less of competition you are more rare hence more valuable.

This is one of the reasons I went into Occupational Medicine.

Fewer OHPs, higher income (in private sector!)

Stuck on ideas? 💡

Digital Health Strategy for Pharma
Helping pharma design digital health solutions that actually work for patients.

👉️ High demand, few doctors bridge clinical + digital.

Burnout Coaching for Female Consultants
Coaching senior female doctors to prevent burnout and thrive.

👉️ Clear demographic + problem = instant resonance.

Rare Disease Medical Affairs
Advising biotech on evidence generation for rare disease treatments.

👉️ Ultra-specific, high-value niche.

Private Menopause Clinic
Running a private practice specialising in holistic menopause care.

👉️ Clear patient group, high need, strong willingness to pay.

Don’t forget to focus on a painful problem someone has and will pay for!

We’re running a workshop due to be announced this coming week!

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We are an independent, women owned organisation, by doctors, for doctors. Nobody else pulling the strings.

Abeyna and the MF Team

Consultant Occupational Health Physician

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