How I landed £40k+ from one room..

What most doctors miss about networking, and how one room changed everything

Hello!

Several years ago I attended an in-person event I nearly said no to.

It was a faff to get to, I didn’t know anyone there and would have to juggle clinical to actually show up.

But for some reason I made it happen. And to this day I couldn’t tell you why.

I didn’t regret it.

I wasn’t there to pitch or present, but I start having some conversations and was clear on wanting to connect with those who could help me reach more doctors who were ambitious in developing alternative careers.

I look back and I was totally new to the whole networking thing, but I look back and see how this resulted in >£40k.

It was my clarity; I knew who I was for (medical doctors), who I wasn’t (non-doctors) and the outcome I could help doctors achieve (fantastic alternative careers).

That one event opened doors I didn’t see coming:

  • A strategic partnership that brought in lots of doctors

  • An invite to be a keynote speaker at a national event

  • An introduction that led to a business sponsorship

In total? Over £40k of direct opportunities, and a lot more in long-term value.

💡 Here are my top 3 lessons from that day:

1. Be clear on what you stand for!

The best rooms aren’t about pitching. They’re about connection. If you can say clearly what you’re about and who you help, people remember.

WARNING: 99.9% of doctors struggle with this.

Even worse… they try to figure it out in their head all alone before they tell anyone.. not realising clarity comes from action and feedback; not from circling it around endlessly in your head.

2. Ask better questions .. then LISTEN!

The best relationships came from asking thoughtful, curious questions and active listening… rather than straight off pitching. People want to be seen and understood before they ever want your offer or you ask for a job. Value first, offer later.

3. Fortune is in the follow-up!

Opportunity fades quickly and people forget in the busy-ness. Most of the value comes not AT the event, but after.  For opportunities I’m serious about, I follow up relentlessly.

It works.

Most doctors don’t do this. They sit and wait, then end up in fantasy land where the other person supposedly put them on their ghosting list. But they never know either way as they don’t follow up to check. 80% of opportunities land after about 5 follow ups!

Final tip?

Don’t underestimate an in person event - in fact this still BEATS online for getting opportunities by about 3 times!

It’s not just about showing up.. its about knowing what to do, when you do!

This is exactly why I’m hosting The Leap in Kent on June 18, an in-person event designed for doctors ready to think bigger and connect smarter.

APPLICATION DEADLINE MONDAY 9th JUNE

But for those of you who get it - it could transform your career in the next few months!

Warm wishes & Eid Mubarak
Abeyna

❝

Your training was the foundation. Not the finish line

Doctors Den - 3 of 5

Who takes care of elite athletes during and after pregnancy?

Meet one of our fellows Dr Lamia Zafrani, a consultant obstetrician and gynaecologist, and a specialist in elite athlete health. She works with sports organisations to support, retain, and optimise the performance of female athletes through pregnancy and postpartum.

Dr. Lamia Zafrani - Doctors in Industry Fellow

Lamia also won a national award last Friday only 8 weeks into her Doctors in Industry program and as a new mama! By attending this event she was literally sitting next to decision makers who were in her target audience for her next opportunity!

Congratulations Lamia!

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Abeyna and the MF Team