Hello! 💐

I’m not going to lie. This week was incredibly challenging for many reasons which I won’t go into.

However there were plenty of exciting moments including speaking on a panel for The Watercooler Conference at the Excel London.

Speaking about how best to embed Occupational Health and HR into organisations, my general message was - in Occupational Health we’re not great at branding ourselves. I didn’t even know it was a career path in Medicine when I went looking for alternative options.

Similarly, many employers and HR teams don’t really understand what we do, or how we can help them with their employees.

So, what is branding, and why is it important?

Branding is all about how you make people feel and what they remember you for.

When I mention Tesla, Amazon or even NHS, it will likely evoke some kind of emotional response, right?

You may even have a story to go with it. Companies and people spend up to billions every year on their branding. It makes or breaks their survival.

However..

If you’re looking for a job right now.. particularly if it’s an industry role or somewhat different from what you did before.. how many people associate you with that career path?

When you google yourself, is it aligned with who you want to be known for?

FYI - you don’t need to be working in the area to be associated with it. Even just networking, having an interest or associating with others is enough. Most times when I check out a doctor’s LinkedIn profile who may be going for certain roles, their profile lacks any indication they’re interested or suited to those roles.

Why is this important? Because it can make or break whether you get the opportunity you want. Many doctors grossly underestimate this and believe that spending most of their energy on their CV is the answer.

WRONG.

Whilst you’re probably spending most of your time working on your CV, employers prefer to spend more time checking you out online. Google, Facebook, LinkedIn, or anything easy to access to corroborate what’s on your CV.

Your energy needs to be spent in spending time and having conversations with people who are doing what you want to be doing. That’s where you learn, and that’s where the opportunities come up. Then controlling and curating the online narrative to match that.

I’m in the process of reconstructing my own personal brand - similar to previous but combining everything I have into one message.

Redefining work: There is a better way.

Don’t settle for any less than you deserve.

Take control of your own narrative.

»Commercial & Non-Clinical Consulting Course Waitlist

Thanks to everyone who joined me on Occupational Medicine - Ask me Anything event last week with Dr Sarwar Chowdhury.

If you’re after shadowing with me, please email the team.

Doctors in Industry Fellowship™

It was a powerful How to Sell Yourself Masterclass session on Wednesday which really got the Fellows reconfiguring their mindset on what selling really means.. and removing the ickiness from it.

Next session will be Growth Mindset, all after submitting their Personal Development Plans.

In a few months we will be releasing a prequel to the next cohort, so hit the button below to be the first to hear.

[Join the Waitlist]

🗓️ Disrupting Doctors Careers™ Podcast

Diary of a Doctor CEO

Dr. Abeyna Bubbers-Jones engages with Dr. Ben Maruthappu, CEO of Cera, a groundbreaking healthcare technology company focusing on home healthcare. They dive into how Ben made the shift from banking to a career in medicine and then to industry using his clinical knowledge, insights, personal experience and leadership skills, shedding light on the mindset shifts and cultural shaping involved to grow a successful business.

Spotify | Itunes 

💼 Featured Opportunities

Developing your niche in Lifestyle and Functional Medicine

Wednesday May 8th, 2024 | 7:00PM - 8:30PM BST

Host: Dr. Anjali - Doctors in Industry Fellow

Speakers: Dr. Amina Davison and Dr. Sherina Fernandes

Network and Q&A with incredible doctors who have developed their niche and client base in Functional & Lifestyle Medicine respectively.

Investment:

Paid MF Members and Fellows: It’s FREE. Check your emails for the signup!

Non-Members: Sign up as a Member to join. £39 per month, anytime cancellation. Registration will be in your signup email.

Jobs.!

Medical Practice Adviser @ MDDUS

Associate Medical Writer @ Ashfield MedComms, an Inizio Company

Chief Medical Officer (CMO) @ Medigold Health

Medical Advisor - Rare Disease @ Blackfield Associates

Senior Clinical Data Manager - single sponsor @ Fortrea

Random Alternative Medical Career of the Week

Clinical Pharmacology & Therapeutics - interested? Email us to let us know!

Care Coordination Study with Semble

Health tech software company Semble is keen to speak to healthcare practitioners for a cross-border study on care coordination. Their goal is to uncover the most effective practices and strategies, spanning both individual healthcare practices and the wider healthcare landscape.

If you are passionate about improving care coordination or have encountered great initiatives, please join Yssine for a 30 min interview.

✈️ Travel Doctorpreneurs (TD) 

We’re continuing to grow as a team with 3 new doctors last week, and several more who had their strategy calls. It’s a fantastic way to get the tickbox commercial experience that many doctors moving to industry are seeking these days.

A big congratulations to Dr. Karla Allen Wright, also a Doctors in Industry Founding Fellow, for completing her first LIVE presentation for the business to over 18 new potential partners across the world.

We’re hot on training, but even hotter on the see one, do one, teach one philosophy that’s now a bit old in medicine.

We put perfectionism aside for messy starts so we fail fast and master our skills as quickly as possible through doing.. NOT overthinking it.

If you missed this video with my school m8s last week - check it out:

Why did a Doctor, Vet and a Psychologist set up a remote Travel Business?

What stands out for you in our stories?

Career Coaches, Mentors & CV/LinkedIn Support

All paying MF Members get a discount off these services below!

If you need some career guidance moving forward, please check out our amazing team of career coaches who have a wealth of experience working with doctors across the world on all things alternative careers.

Not sure what coaching involves? Check this article out.

Non-Clinical Advantage: CV & LinkedIn Mastery with Dr. Abeyna Bubbers-Jones - Get your non-clinical job FAST with this VIP 1-1 mentoring & support.

Welcome to our New Members!! 🎉🎉🎉

We’re wildly celebrating doctors who are taking bold and courageous ACTION in becoming an MF Community or Premium Member. In doing so their contribution ensures we remain independent, inclusive and doctor-led!

Some of our most popular webinars available to members is:

Applying for Management Consulting with Bain:

Health Tech for Doctors: How to Get In! 

Thank you all for joining and see you at our upcoming events

💁🏾 Our Partners

We are completely funded by the money we earn.

No investors pulling the strings to help us stay independent, women and black owned.

Buying from us or our partners below helps us to stay this way!

Beehiiv is the name - newsletters for creators is the game. Recommended for writers who want a side hustle income!

Travel Doctorpreneurs - Our partnership with Inteletravel and PlanNet is a fantastic opportunity for doctors (or anybody!) who travels and want a low risk way to start a business with an inbuilt supportive cheerleader community.

Hosting your own online course? Checkout Learnworlds - the content management platform we use to host our Doctors in Industry Fellowship. Easy to use and best value for money compared to others we found.

Don’t hesitate to SHARE this newsletter to help us achieve our mission. We are in the process of setting up a rewards system. Start early to get brownie points!

Your Mental Health

We want to remind you that you can access a wealth of resources for burnout and mental health. A good start for those in the UK is Practitioner Health 

Until next week.. Warm wishes

Abeyna, Ola and the MF Team